Russell Turner

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Finding Leverage


I decided to launch a new project yesterday. And then I spent a few hours sending requests to schedule sessions with people.

Today my confidence is waning but it's too late. They're responding and I'm only left with one choice: move forward.

When you're going to do something hard or scary it helps to have leverage to push you through. 500 years ago Cortéz scuttled his crews boats. But there's other ways. Tell someone you don't want to disappoint, make a bet, just do something that commits you to the task.


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