Russell Turner

Seek essentials and give the most

Nuggets and Snake Oil

2018-12-22

It matters to do good work. It matters that it's good quality. It matters that you care. It matters that the price is a steal for the value that's received.

But it also matters how the customer perceives all of those things. It matters that they believe it.

Garbage pawned as gold can fool people for awhile but will eventually be exposed. But good work without buy in will never see the light of day.

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